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Sour Power is Dodo Juice's pH-neutral gloss-enhancing shampoo, a stablemate of the successful 'Born to be Mild' shampoo that was launched 2008. But this time, the shampoo contains some wax-grade carnauba to add a little gloss and protection to the finish, and is priced to be as affordable as possible. Don't worry, though, it hasn't been drastically dumbed down. It's still hyper concentrated and dilutes at up to 1:800 with water. It foams and lubes with the best of them. It's wax-safe. And it smells heavenly. An eye-opener if you've missed out on Dodo shampoos previously.